Derived from Beet sugar.

Demonstrates superior moisture retention properties.

Betaine - Natural amino acid osmolyte that maintains hair cell hydration.

Unlike traditional humectants, which draw moisture from the air, this ingredient adds hydration from within due to its abundant source of saccharides.

Betaine adds hydration due to its affinity with water. Water will follow any osmolyte as they penetrate the hair shaft.

Betaine is found in hair, naturally, and is responsible for its sheen and manageability.